When community members share great contributions, thank them for it. rather than a large mix of people, many of whom are ambivalent or even detractors. As these first members begin creating a strong community culture, bring more people into the fray, and they’ll catch on more quickly than they would’ve otherwise. Required fields are marked *. Much smart commentary has already been written about the cultural changes necessary for a business to become “social.” For instance, I enjoyed this post, in which the author laid out a straightforward path for creating the culture you want. Except as otherwise indicated, content on this site is (c) 2020 Vox Media. Community Strategy // How do you create a social culture? All In For Students Award Recipient 2015: The annual award is presented to the schools that are able to challenge students academically, knowing that students’ non-academic needs are being met through organizations such as CIS. Give your users a place to connect, share, learn, and engage. Since this is such a rich topic, I wanted to be sure to leave you with a few more resources. Is it to connect members with each other so they can share knowledge? Knowing what your current culture is like will help you plan the community’s launch and educate your organization so they use it. Interviews, user research, competitive analysis all help. Having individual relationships with many members can obviously make facilitating those relationships easier, but it’s not the goal. Don’t Forget About Buy-In. It is the impetus for creating change. It can also include a group we join or become part of. Encouraging staff to volunteer in local gardens, events and activities isa quick and easy way of creating more connections with the local community and reducing feelings of loneliness. Creating a social culture is just part of the puzzle, though. Don’t bury yours in legalese. Hi, I’m Marie Connelly. Do people already collaborate naturally, or is your organization siloed, with independent working? They’ve told everyone right up front how to participate in the most useful way, let us know that valuable contributions will be recognized, and given us an opportunity to learn more about the rules before we cross any lines. Your email address will not be published. This was a perfect way to reach the client and give back to the community. Creating a social culture is just part of the puzzle, though. As I detailed in that post, there are many opportunities for companies to leverage multiple social networking elements, especially through an online community. Create a community service calendar. In order for an organization to effectively deploy community across the board, the organization must, itself, become social as well. Creating Culture “Beyond pay and benefits, employees want to work for an employer that genuinely cares about them as individuals,” said Patrick Hicks, the founding shareholder of national employment law firm Littler Mendelson PC’s Nevada offices. Or to reduce customer service costs by allowing customers to help each other? Community Strategy // If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”. You can’t grok overnight who the people are in your community, how they interact with one another, and what their motivation is for being in this space in the first place. This is a topic that I’ll definitely be exploring more in future posts, so be sure to subscribe or follow via email (on right sidebar) if this is a topic that interests you. , in which the author laid out a straightforward path for creating the culture you want. The folks here at the Coral Project have done a great job of that with a message that says: We aim to create a safe and sustainable environment for discussion. Everyone likes to feel appreciated, and these seemingly small actions cover a lot of ground: you’re thanking someone for spending their time enriching your corner of the web, you’re showing current and future members what a valuable contribution looks like, and you’re setting a community norm where people voice appreciation for the contributions of their fellow members. 2. It is also a place where young people involved in the youth justice system can be supported to change their story. Interviews, user research, competitive analysis all help a ton, but some of knowledge you need will only come with time spent with your community. When you finally launch your community, start small. They didn’t want to be a part of a community where people were fighting all the time, but had been afraid to speak up in the discussion, lest they get dragged into the fray. I know that what I’ve seen is just the tip of the iceberg, and that smart, thoughtful, and kind discourse on the web is absolutely possible. Each community has it’s own tolerance for conflict and debate. This is how I’ve introduced myself in most professional situations since 2007. NEW: Coral has launched a live Q&A tool. That’s a feature, not a bug. A few years back, I publicly closed a contentious discussion in one of the communities I managed. This is a topic that I’ll definitely be exploring more in future posts, so be sure to subscribe or follow via email (on right sidebar) if this is a topic that interests you. This wasn’t mentioned in the post, but I think it’s important. For instance, during the Ebola response effort, members wanted to know what other providers were seeing in West Africa and how they could help; they wanted guidance on creating robust electronic health records for patients that might not have anything like a Social Security number, a record of their birthday, or in some cases, fingerprints. Mark Hyman. 1. Make it clear to people what the boundaries are in your community, and stand by them. How does a community help them achieve their five year vision? Having a great platform might attract people to your community, but that’s just the starting point, not the end game.